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Communications And Content Coordinator - Afl Victoria (Casual)

AFL - Melbourne, VIC

Any Industry
Source: uWorkin



As an organisation, the AFL works tirelessly in all states and at all levels to enhance and grow the game – from grassroots to elite. Together, we put on the game, deliver important events, communicate with our fans, run community programs, develop coaches and umpires, and collaborate with partners, delight members, support clubs and so much more. While our roles may vary, we are all united by a common goal, to progress the game so that everyone can share in its heritage and possibilities.


This is a fantastic opportunity for an ambitious communications all-rounder to join the AFL Victoria team on a casual basis to help us promote and grow community football. If you enjoy finding and telling compelling stories, this is a role that could propel your career forward.

We want someone who understands the world of digital and social media and is passionate about engaging audiences through high-quality written, visual and video content.

The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care. The AFL undertakes several screening processes to ensure the appropriate protection of children in its care.

Please note, employment in this position is subject to the successful candidate holding a Valid Working with Children Check and a satisfactory criminal history record check.


  • Support AFL National Media Manager – Community Football, in ensuring AFL Victoria’s communication activity is delivering on the objectives of the business by promoting community football across the state, engaging target audiences effectively and growing the game’s audience base

  • Ensure AFL Victoria’s owned digital channels (website / social media) are maintained and updated as appropriate

  • Create and publish content, including written, graphic and video

  • Manage content calendar

  • Track engagement metrics

  • Draft media materials when required

  • Occasional proactive and reactive media engagement to generate favourable earned coverage

  • Identify opportunities to develop and tell stories through owned and earned channels

  • Ensure that communications activity is brand compliant


  • Is energetic and motivated

  • Brings a willingness to learn

  • Has a keen eye for modern trends on how brands are using platforms and content to engage audiences

  • Is interested in the football/sport media and news cycle

  • Is comfortable being part of a team and dealing with an array of stakeholders

  • Has experience working with website content management systems and content creation programs, such as Adobe Creative Suite (or equivalent)

  • A formal qualification in communications, journalism, multimedia or marketing will be looked upon favourably, but is not essential



  • We believe in a Healthy Mind, Healthy Body and Healthy Workplace and our staff have access to an extensive Health and Wellbeing program

  • My Development – all employees have access to the AFL’s My development program which consists of on the job training, coaching and mentoring and formal learning.

  • AFL Staff Footy Memberships – easy access to the game, staff can share these with family and friends

  • My Benefits – staff have access to over 350 discounts with some of the biggest retailers and the AFL’s Corporate Partners

  • Play Your Way – A flexible approach to your working life

Applications Close: April 28 2021