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Reebok Omni Channel (Trade / Retail ) Marketing Executive

Adidas - Melbourne, VIC

Source: uWorkin


Please note applicants must have legal rights to work in Australia. No Relocation or Visa support is offered for this role.


Purpose & Overall Relevance for the Organization:

The purpose of this role is to ensure positive development of the Reebok brand with a focus on the Pacific wholesale business through effective marketing planning and execution.

As Senior Specialist Omni Channel Marketing, you will balance Reebok brand and product category messaging against specific market requirements, with a digital first focus.

You will be responsible for driving marketing initiatives, in close collaboration with the partner account teams. Ensuring consumers see Reebok campaigns and products at every point of the consumer path to purchase.

Key Responsibilities:

  • Manage the development of account brand calendars, including campaigns across performance and style.
  • Coordinate the planning and implementation of marketing activities to each key wholesale account and retail when required, including digital, social, and instore POS (where applicable).
  • Create local campaigns to sales working budgets and deliver compelling and persuasive digital content across key wholesale accounts and in line with global Reebok toolkits.
  • Develop digital growth initiatives to key account requirements, driving sell through.
  • Continuously analyse sales, consumer behaviour and online marketing campaigns with the account to optimize the brand calendars and to identify future opportunities.
  • Provide input before, during, and after campaign deployment to ensure alignment with global, brand and channel teams.
  • Lead brand marketing activation activity for all relevant wholesale projects including events and store openings (when applicable)
  • Manage the sales working budgets for each account, including the administrative tasks required to track and document the budget.
  • Manage relationships with external suppliers and agencies on all wholesale marketing initiatives.
  • Assist the Brand Activation Manager as required on additional projects and activities.


  • ROI/Net Sales of supported categories.
  • Brand presentation within wholesale channels and select own Retail.
  • Sell-through of key campaigns.
  • SWB budget management.

    Key Relationships:

Internal Marketing

Sales & Wholesale Marketing

  • CTC & Marketing Operations
  • Brand Activation Team, including:
    • Brand Communications
    • Digital
  • Global Marketing teams
  • External Agencies
  • Sales Team, including
    • Account Managers
  • Wholesale and Retail teams, including
    • Product Specialists
    • Marketing Teams

Knowledge, Skills & Abilities:

  • Intermediate user of MS office, Adobe suite (advantageous).
  • Marketing professional with advanced marketing and sales knowledge/experience across sport and fashion/lifestyle.
  • Solution oriented personality who understands to balance brand equity/ building a brand and commercial relevance/interest of channels.
    Requisite Education & Experience / Minimum Qualifications:
  • > 5 years of experience in trade, retail marketing or sales.
  • Marketing degree or related qualification
  • Fluent in English (writing and verbal).
  • Excellent presentation skills.
  • IT Skills: Outlook, Excel and Word: Basic; PowerPoint: advanced.

    Please note applicants must have permanent legal rights to work in Australia. No Relocation or Visa support is offered for this role.

    What’s on offer?

    A competitive base salary, bonus scheme and adidas employee benefits are also on offer to the successful candidate

    How do I apply?

  • Press the "Apply" button and follow the instructions
  • You will be required to fill out the online applications forms, and attach a copy of your resume and cover letter which addresses all above candidate requirements
  • Applications which do not attach a cover letter which addresses the job requirements specific to adidas will not be considered.
  • Applications will only be accepted through the steps above
  • Please note that due to the high volume of applications adidas receives, we will be unable to respond to all individual inquiries


About adidas

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Please note applicants must have permanent legal rights to work in Australia. No Relocation or Visa support is offered for this role.

Please note part of adidas Pacific’s recruitment process will require external candidates to consent to a pre-employment criminal history check

Note to agencies: adidas Pacific does not accept any unsolicited calls or resumes from head hunters, executive recruiters, or other staffing or recruitment agencies. Please do not submit or forward any resumes, CVs or profiles to the adidas careers portal, nor to any adidas personnel. adidas will not pay any fees relating to unsolicited resumes.